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      "fair_use": "Higher-volume SMS, call or AI usage is quoted before anything changes.",
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    },
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            "billing_period": "month",
            "price_from_aud_ex_gst": 750,
            "price_display": "from $750/month + GST",
            "includes": [
              "We audit and clean up your Google Business Profile",
              "We correct key directory listings and local search signals",
              "We improve the content AI search tools use to understand you",
              "We connect call tracking so visibility turns into real enquiries",
              "We build or tidy the enquiry path so people can ask for a quote",
              "We keep the basics maintained instead of handing you a checklist"
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          },
          {
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            "name": "Never Lose a Lead",
            "pillar": "Win More Sales",
            "tagline": "We build the follow-up system so enquiries do not disappear.",
            "for_who": "For businesses losing work through missed calls, slow replies, forgotten quotes, or scattered messages.",
            "billing_period": "month",
            "price_from_aud_ex_gst": 1000,
            "price_display": "from $1,000/month + GST",
            "includes": [
              "We set up missed-call text-back and fast enquiry replies",
              "We bring calls, texts, emails and messages into one workflow",
              "We build your enquiry, quote, booked and won pipeline",
              "We create booking reminders and quote follow-up",
              "We chase unbooked quotes so good leads do not go cold",
              "We tune the system after launch so it matches how you work"
            ]
          },
          {
            "slug": "run-without-you",
            "name": "Run Without You",
            "pillar": "Get Your Time Back",
            "tagline": "We take the admin drag out of the day-to-day.",
            "for_who": "For growing trade businesses where jobs, enquiries, reminders or handovers keep getting stuck with the owner.",
            "billing_period": "month",
            "price_from_aud_ex_gst": 900,
            "price_display": "from $900/month + GST",
            "includes": [
              "We map the admin bottleneck before building anything",
              "We create the reminders, routing and handovers your team needs",
              "We connect the tools you already use where it makes sense",
              "We simplify repeat tasks like confirmations and follow-up",
              "We give you reporting on what is moving and what is stuck",
              "We maintain and improve the workflow after it goes live"
            ]
          },
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            "pillar": "Growth Engine / all three together",
            "tagline": "We fix the connected leaks without doubling up the work.",
            "for_who": "For businesses where visibility, enquiry capture, follow-up and admin are overlapping problems, and the fix needs to be scoped as one managed system.",
            "billing_period": "month",
            "price_from_aud_ex_gst": 2200,
            "price_display": "from $2,200/month + GST",
            "includes": [
              "We diagnose which leaks are actually connected",
              "We choose the right mix of visibility, follow-up and admin fixes",
              "We avoid duplicating setup where the work overlaps",
              "We build one joined-up system around how enquiries become jobs",
              "We manage and improve the system, not hand over software",
              "We adjust the deployment as the business changes"
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            "name": "Google visibility check",
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          {
            "slug": "get-found-locally",
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              "We improve the trust signals AI and local search tools can read",
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              "We keep local visibility basics maintained"
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          {
            "slug": "fill-the-calendar",
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            "pillar": "Booking flow",
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            "billing_period": "month",
            "price_from_aud_ex_gst": 1000,
            "price_display": "from $1,000/month + GST",
            "includes": [
              "We set up missed-call text-back and fast enquiry replies",
              "We connect booking enquiries into a clear front-desk workflow",
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              "We capture after-hours enquiries without making reception chase every callback",
              "We support recall or rebooking nudges where appropriate",
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            "slug": "lighten-the-front-desk",
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            "billing_period": "month",
            "price_from_aud_ex_gst": 900,
            "price_display": "from $900/month + GST",
            "includes": [
              "We map the front-desk load before building anything",
              "We create patient or client intake and appointment admin flows",
              "We connect existing systems where it makes sense",
              "We simplify routine reminders, handovers and follow-up",
              "We give the team visibility on what is moving and what needs attention",
              "We maintain and improve the workflow after launch"
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          {
            "slug": "clinic-growth-engine",
            "name": "Clinic Growth Engine",
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            "billing_period": "month",
            "price_from_aud_ex_gst": 2200,
            "price_display": "from $2,200/month + GST",
            "includes": [
              "We identify which booking, reminder and admin issues are connected",
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              "We build one joined-up system around the patient or client enquiry flow",
              "We manage and improve the system, not hand over software",
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                "description": "A high-scope, multi-stakeholder review for firms that need a deeper view across marketing, systems, adoption and risk."
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                "name": "AI Readiness Workshop, half-day",
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                "description": "An in-house workshop to align leaders and teams around practical AI use, readiness, governance and workflow priorities."
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