---
title: "Guides: AI search, automation, local SEO & lead generation"
description: "Plain-English guides for Australian service businesses: AI search, business automation, local SEO and Google Business Profile, and lead generation and CRM."
url: "https://www.linkaidigital.com.au/guides/"
---
# Plain-English guides for growing a service business

How to get found, capture more leads, automate the busywork and keep more clients, written for the person who runs the business. Start with a guide, go as deep as you like.

![Someone working through AI tools on a laptop](https://imagedelivery.net/bVV3LGIKkEXotkV_Bk5iLQ/linkai-istock-unlock-potential-ai-tools/public)

### AI search & AEO

How to get found and cited in AI search (ChatGPT, Perplexity, Google AI), and how it differs from SEO.

### AI & business automation

What to automate first, what it costs, DIY vs done-for-you: get your time back without losing the personal touch.

### Local SEO & Google Business Profile

Win the Maps 3-pack and "near me" searches: profile, reviews, NAP consistency and local content.

### Lead generation & CRM

Capture, follow up and convert more of the leads you already get, and build a pipeline you own.

### Marketing strategy

The plan before the tools: a one-page strategy, how much to spend, and when to bring in a fractional CMO.

Looking for something more specific? Browse [all articles on the blog](https://www.linkaidigital.com.au/blog).

## See where your business stands

Get a free, outside-in scan of how you show up and where you're leaking leads, with the biggest gap and what to fix first.