Katrina Curll
More than 20 years in marketing, including seven years as a Vice President at Forrester, pairing senior strategy with hard commercial discipline, and the systems that turn a plan into something a business can actually run.
Katrina founded Linkai after more than 20 years in marketing, including seven years as a Vice President at the global research and advisory firm Forrester. Her background pairs senior marketing strategy with hard commercial discipline: an Economics degree from the University of Sydney and a Master of Business (Marketing) from UTS.
She started Linkai to put enterprise-grade marketing systems within reach of the service businesses that need them most: designing the strategy, the systems and the automation that capture more enquiries, follow up every lead and keep clients coming back.
Enterprise marketing systems, built for service businesses
Katrina leads strategy and the systems behind it: the architecture that stops revenue leaking at the last metre and keeps a marketing engine running. In practice, that means:
- Marketing strategy: senior strategy grounded in what actually grows a business, not the latest tool. The plan leads; the technology follows.
- Systems architecture: designing the systems behind capture, follow-up and retention so nothing leaks at the last metre.
- Business process automation: using automation and AI to remove the bottlenecks that quietly cost a business time and revenue.
- Answer Engine Optimisation: making sure a brand is discoverable and credible across AI answers and search, not just traditional Google.
- Commercial discipline: pairing marketing strategy with the numbers, so every system earns its place.
Marketing first, tools second
Katrina's conviction is that the same money leaks out of nearly every business at the last metre: the call that went to voicemail, the quote that never got chased, the client who quietly drifted off. Big businesses solved this years ago with systems and headcount most service businesses can't justify. Automation and AI change the maths.
Her work is making that enterprise rigour practical: a clear strategy, systems you can understand, and automation that does the chasing, so a small team answers every enquiry, follows up every lead and stays in touch with every client, without hiring a department to do it.
Two founders, two lenses, one system
Katrina's strategy-and-systems lens meets Sara's digital-strategy-and-delivery lens: enterprise rigour and hands-on execution on the same problem. Meet the team.
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